Segura Moto is a name deeply rooted in the history of motorcycling, combining French craftsmanship with a passion for elegance and performance. The brand was founded in 1967 in France, at a time when motorcycling was evolving into a symbol of freedom and lifestyle. From the very beginning, Segura set out to create premium motorcycle apparel that blended safety with a unique sense of style.
Unlike many brands focused purely on performance, Segura embraced a philosophy that motorcycling gear should reflect personality as well as protection. Known for its distinctive vintage-inspired designs, Segura quickly became a favourite among riders who wanted apparel that looked as good off the bike as it performed on it.
Through the decades, Segura has perfected the art of creating leather jackets that deliver both heritage appeal and modern protection. As technology advanced, the brand introduced CE-certified armour, abrasion-resistant textiles, and weatherproof membranes into its products without compromising its retro aesthetics. This balance of innovation and authenticity has been central to Segura’s enduring success.
Today, Segura remains part of the 2R Holdings Group, alongside other leading motorcycle brands such as Bering and Shark. Its collections continue to draw inspiration from classic racing and café racer culture, offering jackets, gloves, and gear that combine heritage styling with modern safety standards. Whether it’s the craftsmanship of premium leather or the integration of advanced materials, Segura stands as a benchmark for riders who value both protection and timeless fashion.
More than 50 years after its founding, Segura’s legacy endures: a celebration of motorcycling’s golden era, reimagined for today’s roads.